4th November 2009

LOVEFiLM and Underground Movies join forces to help promote new film talent

LOVEFiLM has teamed up with Underground Movies, to help promote exciting new film making talent. Every month visitors to LOVEFiLM.com will have the opportunity to view 25 original short films for free. Maybe you will discover the next Steven Spielberg or JJ Abrams and by choosing your favourite film you could win a fantastic free holiday.

To celebrate this new venture TrekAmerica and Virgin Atlantic have come together to support this talent initiative. They will be offering a pair of tickets every month for the next 3 months, giving visitors to the LOVEFiLM site the chance to win a unique 7 day adventure tour from Los Angeles to San Francisco for them and a friend, plus the ultimate film buff add-on, free admission to Universal Studios Studio’s Hollywood.

Underground Movies have enlisted the help of leading International Actor/Director, Charles Dance, who will be reviewing 5 of the films. In order to win, visitors simply have to pick their favourite from the 5 and if their view agrees with that of Charles Dance then their name will be entered into the hat to win the pair of tickets.

During the next 12 months there will be different film and television personalities selecting their choice for the best film.

The closing date for the first awards is 15th December 2009. To access the films please go to the Underground Movies page on the LOVEFilM site: http://www.lovefilm.com/undergroundmovies

Chris Bird, LOVEFiLM Director of Film Strategy, "LOVEFiLM has always supported up and coming film talent, and with such a great prize available, we’re sure this promotion will bring these movies to a new audience"

Steve Lanning, Underground Movies, "We’re delighted to be in partnership with LOVEFiLM and be able to offer constructive help in screening and championing the talents of these young filmmakers."

Toby Butland, Marketing Director, TrekAmerica "It’s a pleasure to be involved with such an exciting initiative and we’re only too happy to offer the LOVEFiLM audience the chance to visit the home of movie making, Hollywood. The lucky winners are sure to be inspired by the amazing sight of America’s Southwest including the magnificent Grand Canyon and the neon madness that is Las Vegas."

 Read the full press release in PDF format